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1. Introduction

Welcome to Lilies Fashion Marketplace (“Lilies,” “we,” “us,” or “our”). Lilies operates a multi-vendor online marketplace designed for modest and elegant fashion, focusing on ethically sourced products and environmentally friendly practices. We aim to connect buyers (“you,” “your,” or “buyer”) directly to fashion designers and vendors (“vendor,” “designer,” or collectively “vendors”).

This Privacy Policy describes how we collect, use, share, store, and protect your Personal Information when you interact with our website, mobile application, and any other related services (collectively, the “Services”). By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

2. Information We Collect

1. Personal Information You Provide
• Account Registration: When you sign up for a buyer or vendor account, we may collect information such as your name, email address, username, password, physical address, phone number, and other relevant contact details.
• Vendor Information: Vendors may be asked to provide additional business-related information (e.g., business name, tax identification numbers, payment details, product listing details).
• Orders and Transactions: When you place an order or initiate a transaction on our marketplace, we collect billing details, shipping address, and payment-related information. Payment details (such as credit card information) may be processed by third-party payment processors and not stored directly by Lilies.
• Communications: If you contact us (e.g., via email, contact forms, or customer support), we may collect any information you provide to respond to your inquiries or requests.
2. Information Collected Automatically
• Log Data: Our servers automatically record information when you visit or use our Services, including your IP address, browser type, operating system, referring URLs, and the date and time of your visits.
• Cookies and Similar Technologies: We and our third-party service providers may use cookies, web beacons, and similar technologies to collect information about your browsing activities and improve your experience. For more details, please see the “Cookies & Tracking Technologies” section below.
3. Information from Third Parties
• Third-Party Integrations: We may receive information about you if you choose to link or sign in through third-party social media platforms or other integrations.
• Service Providers: We may also receive information about you from payment processors, shipping carriers, and other partners who help us provide the Services.

3. How We Use Your Information

We use your information for the following purposes:

1. Service Delivery: To create and manage your account, facilitate transactions, process payments, and deliver products or services that you purchase or sell through Lilies.
2. Vendor-Buyer Communication: To enable buyers and vendors to communicate directly regarding order details, returns, refunds, or product inquiries.
3. User Experience: To personalize and optimize your experience, including showing you relevant products, advertisements, or promotional offers.
4. Customer Support: To respond to your inquiries, troubleshoot issues, and provide technical support.
5. Marketing & Promotions: With your consent, to send you marketing communications, newsletters, and updates about new products, services, or promotions that might interest you. You can opt out of these communications at any time.
6. Legal Compliance & Security: To comply with applicable laws and regulations, prevent fraud, enforce our Terms of Service, and protect the security or integrity of our Services.

4. Sharing Your Information

We may share your Personal Information in the following ways:

1. With Vendors: When you make a purchase, relevant details (e.g., your name, shipping address, contact information) are shared with the vendor to fulfill your order.
2. With Third-Party Service Providers: We work with payment processors, shipping carriers, analytics providers, marketing platforms, and other third parties that perform services on our behalf. They are authorized to use your information only as necessary to provide these services to us.
3. With Legal or Regulatory Authorities: If required by law, court order, or when we believe disclosure is necessary to protect our rights, comply with legal obligations, or safeguard any person’s property or safety.
4. In Business Transactions: If we are involved in a merger, acquisition, financing, or sale of some or all of our assets, your information may be transferred as part of the business transaction, subject to confidentiality arrangements.
5. With Your Consent: We may share your information for other purposes if you have given us explicit permission.

5. Cookies & Tracking Technologies

1. What Are Cookies?
   Cookies are small text files placed on your device to store data that can be recalled by a web server in the domain that placed the cookie. They help us operate and personalize our Services.
2. Types of Cookies We Use
• Essential Cookies: Necessary for the functioning of our Services (e.g., to enable you to navigate the site and use its features).
• Analytical Cookies: Help us understand how users interact with our website by collecting information about the pages visited, time spent on pages, and any issues encountered.
• Functional Cookies: Remember your preferences to provide a more customized experience.
• Advertising Cookies: Used to show you ads and offers that may be more relevant to your interests.
3. How to Manage Cookies
   You can control the use of cookies at the individual browser level. If you choose to disable cookies, it may limit your use of certain features or functions on our Services.

6. Data Security

We implement reasonable physical, technical, and administrative measures to protect your Personal Information from unauthorized access, use, or disclosure. While we strive to safeguard your data, no system is completely secure. We encourage you to use unique and strong passwords, keep your credentials confidential, and notify us immediately of any suspected unauthorized account activity.

7. Data Retention

We retain your Personal Information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. The retention period may vary based on your relationship with Lilies (e.g., buyer vs. vendor), the nature of the data, and any regulatory or contractual requirements.

8. Vendors’ Obligations

If you are a vendor on Lilies:

1. Data Protection Compliance: You agree to comply with all applicable data protection and privacy laws, including GDPR (if applicable).
2. Use of Buyer Information: You may only use buyers’ information for order fulfillment and communications directly related to transactions on Lilies.
3. Prohibited Actions: You shall not use buyers’ information for unsolicited marketing or any unlawful purpose.
4. Security Measures: You are responsible for protecting the information you collect or process as part of your vendor activities on Lilies.

9. Third-Party Websites

Our Services may contain links to third-party websites, plug-ins, or applications. We are not responsible for the privacy practices of these third parties, and when you leave our website, we encourage you to read their privacy policies carefully before providing any personal information.

10. Your Rights and Choices

Depending on your location and applicable laws, you may have the right to:

1. Access & Update: Request access to or correction of the Personal Information we hold about you.
2. Delete & Restrict: Ask us to delete your Personal Information or restrict how it is processed.
3. Object: Object to our processing of your Personal Information for direct marketing or legitimate interests.
4. Withdraw Consent: Where we rely on consent to process your Personal Information, you can withdraw that consent at any time without affecting the lawfulness of processing prior to your withdrawal.
5. Lodge a Complaint: If you believe we have infringed upon your rights, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.

To exercise these rights, please contact us at [Insert Contact Email/Address]. We may ask you to verify your identity before responding to such requests.

11. Children’s Privacy

Our Services are not directed to individuals under the age of 16. We do not knowingly collect personal information from minors. If you believe we have collected information from a minor, please contact us so we can take appropriate measures to remove the data from our systems.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we do, we will post the revised Policy on our website and update the “Effective Date” at the top. We encourage you to periodically review this page for the latest information on our privacy practices. Your continued use of our Services after any changes to this Privacy Policy constitutes your acceptance of the updated terms.