Welcome to Lilies

This is where modest fashion meets conscious shopping.

We believe that style and ethics can—and should—go hand in hand. Our mission is to provide an online marketplace that connects conscientious buyers directly with talented designers who share our commitment to producing modest and elegant clothing in an environmentally friendly and socially responsible manner.

45M

Products for sale

1.8M

Sellers Active on Lilies

30.6M

Buyers Active on Lilies

$2.64M

Annual gross merchandise sales

Our Vision

At Lilies, we envision a world where quality, style, and integrity converge to create a vibrant global community of designers and shoppers who care about the impact of their choices. We believe that a garment should represent more than just a beautiful design; it should also reflect the values of sustainability, fair labor practices, and respect for cultural and religious modesty norms.

What We Offer

  1. Modest & Elegant Designs
    We curate a diverse range of clothing and accessories that prioritize coverage without compromising on style. Our collections appeal to a broad audience—across faiths, cultures, and personal preferences—while staying true to our core value of modest elegance.
  2. Ethically Sourced Fashion
    Every designer we partner with is carefully vetted to ensure they uphold fair labor practices, source materials responsibly, and minimize their environmental footprint. By collaborating only with ethical brands and artisans, we provide you with the peace of mind that every item you purchase from Lilies contributes to a more sustainable and equitable fashion industry.
  3. Environmentally Friendly Practices
    We work alongside designers who integrate eco-friendly materials—such as organic cotton, recycled fabrics, and low-impact dyes—into their collections. Additionally, our marketplace and marketing practices strive to reduce waste and support a more circular fashion economy, encouraging thoughtful consumption and the pursuit of timeless pieces that transcend passing trends.
  4. Designer Empowerment
    Lilies is designed to directly connect buyers to the people who craft their garments. By eliminating unnecessary middlemen and streamlining the supply chain, we enable designers to retain more of the profits from their creations. This not only sustains their businesses but also fosters innovation and drives them to produce items of exceptional quality.

Discover Lilies' Journey

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January 2004
Gets launched as online martketplace merchant by Martin Garrix in United States.
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May 2006
Attracts first investor, Herba Beauty Care, and receives $10 million investment
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December 2008
Gets $45 million more as Bison Coporation Partners jumps on the investment bandwagon
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February 2012
Gets launched as online martketplace merchant by Martin Garrix in United States.
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September 2015
Gets launched as online martketplace merchant by Martin Garrix in United States.
team-1
July 2015
Gets launched as online martketplace merchant by Martin Garrix in United States.

Why Choose Lilies

  • Quality & Authenticity: You can shop confidently knowing that each product is meticulously crafted, meets rigorous standards for modesty, and adheres to our guidelines for ethical and eco-friendly fashion.
  • Meaningful Purchases: Your choices at Lilies go beyond style; they support positive change in the fashion industry, fair compensation for designers, and a healthier planet.
  • Inclusive Community: We celebrate diversity and want everyone—regardless of cultural or religious background—to find modest pieces that resonate with their sense of style, comfort, and beliefs.
  • Transparent & Trustworthy: From the materials used to the hands that sew each stitch, we value honesty and clarity, giving you the full story behind every product.

Our Commitment

As we continue to grow, our goal remains steadfast: to cultivate a global marketplace that champions ethical sourcing, modest style, and environmental responsibility. We are dedicated to constant improvement—expanding our designer network, refining our standards, and promoting sustainability initiatives that align with our vision for a better, brighter future in fashion.

Meet Our Leaders

Robert Downey Jr

CEO Founder

Robert Downey Jr

CEO Founder

Robert Downey Jr

CEO Founder

Join Us

Whether you’re a designer aiming to showcase your work to a worldwide audience or a buyer seeking high-quality, ethically made, and elegantly modest clothing, Lilies is your platform. We invite you to explore our collections, discover new talents, and become part of a community driven by values that matter.

Thank you for supporting Lilies and for helping us reshape the fashion narrative—one beautifully crafted, ethically sourced garment at a time.

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